We are excited to share our experiences from the Beyond Activ Asia-Pacific event in Sydney, the third we attended this year. Organized by Ross and his exceptional team, the event continues to exceed expectations, offering fresh perspectives and regional insights in the fitness and wellness industry.

Top Highlights from Beyond Activ Asia-Pacific:

- Regional Strategy Reigns Supreme. What works in one part of the world doesn't always translate elsewhere. Australia and the U.S. exemplify this with vastly different approaches to fitness and wellness.

- Australia’s Fitness Innovation Hub. The Gold Coast is buzzing with groundbreaking fitness and wellness concepts, showcasing the region’s creativity and forward-thinking spirit.

- Australia vs. Texas: A Surprising Stat Despite being smaller in GDP and population, Australia boasts over twice as many gym locations as Texas—7,589 vs. 3,285!

- Pilates: Australia’s Fitness Favorite Pilates is rising fast, with a 150% increase in interest over the past year. With over 1.1 million participants aged 15+, it’s clear Australia has embraced this modality as a cornerstone of its fitness culture.

Memorable Moments:

- “Spicy” Conversations on Stage. Passionate panel discussions on optimizing member journeys led to lively (and unexpected) debates. It’s amazing what happens when you gather brilliant minds in one room!

- Thoughtful Networking Over Breakfast. An intimate breakfast hosted by Sahha.ai brought industry leaders together for meaningful discussions that will shape the future of fitness and wellness.

- Sydney’s Stunning Running Trails. Morning runs along the harbor showcased the breathtaking beauty of Sydney’s urban landscapes.

- LIFTS Podcast from Down Under. Recording an episode of LIFTS in Sydney, featuring key industry voices and insights into the Australian market, capped off the trip with high-value content.

As we conclude our conference activities for 2024, we are grateful for the new connections made and the wealth of knowledge gained. We look forward to implementing these insights and continuing our commitment to innovation and excellence in the coming year!