SweatWorks is strengthening its leadership team with the appointment of Mike G. Hansen as Chief Growth Officer, reinforcing its commitment to driving growth, deepening client relationships, and expanding its service offerings. A 25-year industry veteran, award-winning entrepreneur, and recognized thought leader in health and fitness innovation, Mike brings a proven track record of developing, launching, and scaling brands through technology, strategy, and market expansion.

In this role, Mike will focus on growing SweatWorks’ core business, enhancing the companies’ capabilities, and guiding clients through industry shifts. With experience working with over 100 health, fitness and technology brands, including Fortune 500 companies, he has a deep understanding of agency value creation, venture development, and business transformation. As a serial entrepreneur, executive and venture partner, Mike’s ability to blend foresight, industry expertise, and agency experience uniquely positions him to help clients future-proof their businesses and create impactful products.

"SweatWorks has built an incredible reputation as a leader in fitness technology and digital innovation," said Mike G. Hansen. "Having been a partner to SweatWorks, I am excited to officially join forces with Mo and the team, bringing experience in market transformation and strategy to help both clients and SweatWorks push into the next frontier. Brands need a trusted partner to navigate change, and I’m eager to provide that support and collaborate with our clients.”

Mike’s appointment strengthens SweatWorks’ position as an innovative leader in fitness technology, ensuring clients stay ahead of market trends. In addition to enhancing SweatWorks’ core services, he will oversee strategic initiatives such as the venture development and Bridge Health, a venture co-founded with SweatWorks Founder & Chairman, Mo Iqbal, while also expanding SweatWorks’ media capabilities while he remains a Partner & Co-Founder of Endorphinz.

“Mike has the expertise to take SweatWorks and our brands to the next level,” said Mohammed (Mo) Iqbal, Founder & Chairman of SweatWorks and Chief Strategy Officer of ABC Fitness. “I’ve worked with Mike as both a customer and a partner, and I trust his leadership and capabilities. I’m excited to officially join forces as we work together to better serve our brands and achieve our mission of wellness for all.”

With Mike leading growth, SweatWorks continues its mission to deliver world-class digital health and fitness experiences that drive innovation and long-term success for its brands and partners.

About SweatWorks

SweatWorks is a leading digital agency specializing in fitness and wellness technology. Since 2012, it has been at the forefront of innovation, delivering cutting-edge AI, software, wearables, and hardware solutions that elevate fitness experiences. SweatWorks partners with top fitness brands to drive engagement, optimize performance, and create seamless digital ecosystems.

To learn more about SweatWorks, visit www.sweatworks.net and follow us on LinkedIn and Instagram.

www.MikeGHansen.com