SweatWorks, a leading digital agency specializing in fitness and wellness technology, and Miri.AI, an AI-first SaaS platform for hyper-personalized coaching, are announcing a strategic partnership. Together, they are redefining how fitness brands integrate AI-driven coaching, delivering real-time, scalable, and expert-backed guidance that enhances user engagement and long-term retention.

"The fitness industry is evolving, and personalization is no longer a luxury—it’s an expectation," said Amy Kelly, CEO & Founder of Miri.AI. "At Miri.AI, we’re thrilled to partner with SweatWorks to bring intelligent, real-time coaching to fitness brands. Together, we’re redefining how technology can support individuals making lifestyle changes every minute of every day, making expert guidance more accessible than ever."

By combining Miri.AI’s advanced AI technology with SweatWorks’ digital fitness solutions, fitness brands can now offer their own customized AI health and wellness coaches. These AI-driven solutions will: ★ Drive deeper engagement and retention with real-time, hyper-personalized coaching across fitness, nutrition, and behavioral wellness.

★ Scale coaching without additional operational costs, providing brands with an AI-powered expert that adapts to users’ unique needs.

★ Deliver actionable insights that enhance training, recovery, and overall well-being, helping users achieve better results while reinforcing brand loyalty.

"We are excited to partner with Miri.AI and bring holistic coaching capabilities to our brands.  AI agents will play an integral role in consumer journeys in the coming years - this partnership enables SweatWorks to integrate leading edge technologies into our existing portfolio of brands.," said Mohammed Iqbal, CEO of SweatWorks.

About Miri.AI Miri.AI is an AI-first SaaS platform that empowers wellness companies to commercialize their expertise through hyper-personalized, scalable coaching solutions. Unlike traditional wellness tools, Miri builds and launches customized AI health coaching agents that enhance consumer engagement, drive brand loyalty, and unlock new revenue streams. By seamlessly integrating with existing wellness ecosystems, Miri enables companies to deliver proactive, AI-driven coaching across nutrition, movement, sleep, mindfulness, and more—without the complexity of clinical compliance. Founded by former Lyft CTO Boris Korsunsky and behavioral health entrepreneur Amy Kelly, Miri is revolutionizing digital wellness by making intelligent, personalized coaching accessible at scale. For more information, visit www.miri.ai.

About SweatWorks SweatWorks, founded in 2012 and headquartered in Arlington, VA, is a leading technology agency for fitness and wellness brands across the US, UK/EUR, and LATAM. Guided by visionary leader Mohammed Iqbal, SweatWorks specializes in strategy, product development, industrial/user experience design, and software/hardware engineering to create first-to-market fitness products that improve people’s lives. With over 50 digital projects and 300,000 hardware units shipped globally, SweatWorks has partnered with top brands like SoulCycle, Equinox, CITYROW, Beachbody, Myxfitness, Strava, Pvolve, and WaterRower. For more information, visit www.sweatworks.net.

Media Contact Miri.AI Raquel Navarro raquel@miri.ai www.miri.ai

SweatWorks Tiffany Sirikulvadhana tsirikulvadhana@sweatworks.net www.sweatworks.net