Reflecting on Momentum 2024: An Energizing Experience

events
Mohammed IqbalMohammed Iqbal

We’re excited to share highlights from this year’s Orangetheory Fitness (OTF) annual convention, Momentum 2024. It was a fantastic opportunity for us to connect with partners, preview upcoming innovations, and engage with franchise owners and members. The energy and collaboration were truly inspiring, and we’re honored to be part of such a dynamic event.

Highlights from the Week:

- Returning to the Gaylord Hotels in Nashville was a nostalgic experience. The last time our CEO visited was 20 years ago when the venue first opened, making this return all the more special.

- Participating in the largest-ever OTF pop-up class with 300 other attendees was both challenging and exhilarating!

- Witnessing a brand like OTF put digital innovation at the core of its entire strategy, from in-studio experiences to marketing and beyond, reaffirmed the importance of a strong digital foundation.

- Listening to insightful keynotes from Ameen Kazerouni and Scott Brown on the future of OTF and personalized fitness, followed by David J. Long’s exciting introduction of the OTF Brand Operating System (BrandOS).

- Working closely with some of our key partners, including iFIT, WaterRower, and TRX Training, all united by a shared passion for OTF’s vision.

Pushing the Boundaries of Innovation Together

Collaborating with a brand as established and forward-thinking as Orangetheory is no small feat. It demands resilience, cultural alignment, bold leadership, and a shared commitment to innovation—qualities that were evident throughout the week.

We’re incredibly grateful to Orangetheory Fitness for their partnership, hospitality, and generosity during Momentum 2024. It’s a privilege to be part of this exciting journey, and we look forward to continuing our work together to push the boundaries of fitness and digital innovation.