SweatWorks, the leading digital agency in wellness design and technology, announces that its Founder and former CEO, Mohammed (Mo) Iqbal, will transition to the role of Chairman effective February 19, 2025. In this capacity, Iqbal will continue to shape SweatWorks’ vision and strategic direction, ensuring the company remains at the forefront of fitness technology innovation.

While stepping into this new role at SweatWorks, Iqbal has also been appointed fractional Chief Strategy Officer at ABC Fitness, a leading global technology provider for the fitness industry. His expertise in AI, interoperability, and data-driven personalization will support ABC Fitness in expanding its strategic consulting services, partnerships, and acquisition strategy. However, Iqbal remains actively involved at SweatWorks, continuing to guide the company’s growth, innovation, and commitment to delivering cutting-edge solutions for fitness and wellness brands worldwide.

SweatWorks will continue its mission of transforming the fitness industry through technology, offering advanced solutions in strategy, hardware, and digital applications. The agency remains dedicated to delivering seamless, engaging, and future-forward fitness experiences for its partners and clients.

Mo’s work at ABC Fitness will complement his ongoing leadership at SweatWorks, creating new opportunities for collaboration and innovation between the two organizations. By bridging insights from both roles, Iqbal is uniquely positioned to drive forward-thinking strategies that elevate the fitness industry as a whole.

“I am excited about the opportunity to leverage the scale of ABC Fitness in order to drive meaningful innovation for the category.  This role reinforces the founding mission of SweatWorks, “wellness for all,” where we remain committed to being the industry leader in strategy, innovation, and digital.”

Under Iqbal’s continued leadership, SweatWorks remains committed to pioneering advancements that enhance user experiences, streamline operations, and shape the future of connected fitness.

About SweatWorks

SweatWorks is a leading digital agency specializing in fitness and wellness technology. Since 2012, it has been at the forefront of innovation, delivering cutting-edge AI, software, wearables, and hardware solutions that elevate fitness experiences. SweatWorks partners with top fitness brands to drive engagement, optimize performance, and create seamless digital ecosystems.

To learn more about SweatWorks, visit www.sweatworks.net and follow us on LinkedIn and Instagram.