I had the pleasure of attending ABC Fitness’ annual GTM summit in Dallas, where I joined a fireside chat alongside industry legend Jeff Zwiefel. The energy and passion from ABC’s go-to-market team were incredible to witness, and it’s clear they are deeply committed to the industry and the operators they serve.

One of the biggest highlights? A sneak peek at what ABC has planned for 2025 and beyond. Their vision for the platform is set to be truly transformational, bringing new opportunities for both operators and members. It’s exciting to see how they are pushing the industry forward with innovation at the core.

Of course, no fitness event is complete without a good sweat. I had the chance to take on an AI-powered workout at Life Time Inc. and Lumin Fitness—let’s just say, I underestimated how much I’d sweat!

A huge thank you to ABC Fitness for the invitation and for fostering such great conversations about the future of fitness. The work being done across the industry right now is inspiring, and I can’t wait to see what’s next.