FIBO Global Fitness 2024 proved to be the largest and most dynamic event in recent years. From a compelling start with the EHFF European Health Futures Forum to an action-packed four days at FIBO, the conference was abuzz with energy and innovation.

Here are the key takeaways from this year’s FIBO: Wellness and Health Take Center Stage FIBO introduced a new Hall dedicated to healthy nutrition, diagnostics, and both group and home fitness. This area featured cutting-edge biohacking technologies and diagnostic tools designed to give individuals better control over their health.

Commercial Fitness Equipment Makes a Strong Comeback The commercial fitness equipment sector was more vibrant than ever, with bustling booths and a wide range of new products and innovations. Major players like Technogym, EGYM, Matrix Fitness USA, Life Fitness, iFIT, Core Health & Fitness, Woodway USA, and WATERROWER showcased significant investments and advancements.

Innovation in Strength Training Strength training emerged as a focal point for innovation. Many manufacturers are exploring new ways to enhance strength training through connected journeys and new equipment. New entrants like Skelcore Fitness joined the conversation, and gym architects presented new facility designs aimed at expanding strength training options.

The Rise of Imitation While many brands unveiled new innovations, there was also a noticeable presence of imitation products, particularly from Asian markets and contract manufacturers. This trend raises questions about brand trust and the potential impact on original innovators, as some contract manufacturers showcased their own product lines at the event.

Growing Global Presence It was exciting to see an increasing number of leaders and brands from the USA participating in FIBO. The event is evolving from being Europe-focused to truly becoming a global gathering.

As FIBO 2024 wraps up, we're already looking forward to the next opportunity to connect and collaborate. See you next time!