B-Secur and SweatWorks Elevate Fitness Technology

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Tiffany SirikulvadhanaTiffany Sirikulvadhana

We’re thrilled to announce our strategic partnership with B-Secur, an advanced biosensing technology company. Together, they aim to revolutionize health and wellness by providing superior insights that enhance performance, safety, and overall wellbeing.

This collaboration integrates B-Secur’s HeartKey® technology—an FDA-cleared suite of algorithms and analytics—into SweatWorks’ market-leading digital fitness solutions. The goal? To deliver seamless, personalized fitness and health management for global fitness brands.

“B-Secur shares our commitment to data, innovation, and integrity,” said Mohammed Iqbal, Founder and CEO of SweatWorks. “This partnership enhances our ecosystem of best-in-class technologies, giving brands we work with new tools to elevate their offerings.” Founded in 2012, SweatWorks has partnered with renowned brands like Equinox, Nike, Bose, SoulCycle, Strava, and Beachbody.

"As fitness and wellness play an increasingly important role in healthcare, the fidelity of data and FDA-approved technology will be critical to our hardware and software strategy moving forward."

B-Secur's Chief Commercial Officer, Brian Pitstick, added: “We’re excited to partner with SweatWorks to extend the reach of our capabilities, setting a new standard in fitness and health management. This partnership will specifically benefit customers in consumer wearables, fitness brands, and wellness providers, ensuring our B2B solutions enhance their products and services.”

This partnership marks a new era in the intersection of fitness and technology, and we’re excited to see how it unfolds!