SweatWorks to Provide Scoring for Life Time Fitness’ Annual Alpha Showdown

SweatWorks will be onsite providing scoring at the annual Alpha Showdown in its partnership with Life Time Fitness.

NEW JERSEY- Sept. 16, 2015- SweatWorks, a fitness software company headquartered in New Jersey, is excited to announce its first event partnership with Life Time Fitness’—the Alpha Showdown—at which SweatWorks will provide its innovative, real-time scoring technologies.

The annual Alpha Showdown competition, which takes place on September 19, 2015  in Chanhassen, MN is designed to test participants’ athletic ability and energy through gauntlets in each of the Eight Fitness Abilities—power, strength, balance, agility, speed, coordination, endurance and flexibility. The competition transforms fitness into a true sport competition as it pushes participants’ past their boundaries mentally and physically. The comprehensive performance challenge allows competitors to determine their place among the fittest people in North America. Event categories include individual male, female and teams. Participants include 32 regional winners from 16 regions throughout the U.S. and Canada.

As part of  providing scoring services for the event, SweatWorks representatives will be onsite to assist and monitor its real-time score boards and technologies.  Life Time will be feature the leaderboard on large screens and mobile devices throughout the venue.

SweatWorks’ real-time leaderboards offer a wealth of flexibility for participants, judges and attendees. At this particular event, Life Time will be projecting its leaderboard using a high-definition link provided by SweatWorks. Smaller events with scoring by SweatWorks are showcased on flat screen TVs. At both large and small events, athletes have the ability to view the leaderboard on a separate URL and a wide range of mobile devices.Organizers are provided greater flexibility to promote their boxes and their events with the option to have their leaderboards directly embedded on their websites.

Mohammed Iqbal, CEO of SweatWorks, comments on the opportunity to work with Life Time Fitness’ Alpha Showdown: “The Alpha showdown has become one of the premier events in functional fitness and organized by one of the most respectable lifestyle brands in the industry.  Having competed in past Alpha Challenges, I have a tremendous amount of respect for the work that these athletes have put in to reach the championships.  Life Time Fitness’ decision on SweatWorks’ innovative scoring technology, Conquest, demonstrates their commitment to the making the Alpha Showdown a truly world-class event.”

ABOUT SWEATWORKS

SweatWorks is a technology company that is focused on fitness. We have a passion for fitness and technology, leading to the successful launch of our groundbreaking affiliate and event management tools for functional fitness. With over 3 million athletes tracked at over 600 functional fitness, endurance and OCR events since 2012, SweatWorks is the worldwide leader in event technology. Our products create interactive experiences for athletes, event organizers, and box owners. We are more than just an affiliate management, registration and scoring company. We are committed to the fitness community. Find out more at www.sweatworks.net.

ABOUT LIFE TIME FITNESS, INC.

As The Healthy Way of Life Company, Life Time Fitness helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of May 12, 2015, the Company operated 115 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada.

In addition to traditional health club offerings, most Life Time Fitness centers include an expansive selection of premium amenities and services in a resort-like setting. Amenities include indoor and outdoor swimming pools, basketball and racquet courts, personal training and group fitness programming, child care centers, cafes and spas.